Pay per click ads – do they work for small business? Interview with a PPC expert

As a small business owner you know how hard it is to attract new clients. Online marketing is a must these days, so you wonder which channel would be effective for your business. At some stage you pay attention to digital advertising and Pay per click (PPC) ads. Where do you start? How many clients can you really attract, how do you compete with the big brands and should you even consider PPC for your small business?


Floral POS system – getting ready for the peak days in the flower trade

February 14th is a day on which one shows affection to their loved one or those that they secretly admire. And one of the best ways to a woman’s heart, is to say it with flowers. Thanks to globalisation, fresh flowers are available in abundance even in winter in every colour and affordable for everyone. Valentine’s Day is the first day of the year where it is busiest in the flower shop.

video advertising

9 Reasons Your Small Business Should Do Video Marketing

Have you ever considered doing video marketing for your business? If not yet, then read on and find out why you shouldn’t miss on this great opportunity. Make sure you check out the tool that’s best for building and managing mobile video ads.

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18 Sweet Valentine’s Day Ideas to Market Your Small Business

How do I promote my small business this Valentine’s Day? Let me count the ways. Here are 18 sweet and simple marketing ideas to show your customers some love on February 14. Whether you are looking to connect with your customers digitally or are a hard-core analog shop owner, there are lots of fun and easy ways to promote your restaurant, retail or beauty business on the most romantic day of the year.


Paymash Android POS – now available at Play Market

For two years the Paymash POS system has been running successfully on the iOS operating system for iPhones and iPads. After receiving several customer requests, we have developed this popular and practical POS system for devices that use an Android operating system.

Instagram Tips

15 Instagram Tips for Small Business Owners from a Fashion Blogger

Why Instagram? In only six years, this photo-sharing app has exploded to 500 million monthly active users, with half of them using Instagram daily. It’s almost equally popular with men and women, but users tend to be young; about 90% of Instagram users are under the age of 35. And now that Facebook owns this platform, Instagram’s popularity will surely grow.