How El Truck de Capucho uses Paymash to efficiently grow its street food business and delight customers. Learn how you can use Paymash too.
In this blog post, we’ll take you behind the scenes and show you why Paymash is indispensable for Diego – and how you can benefit from the same advantages for your own business.
Successful with Paymash: El Truck de Capucho Brings Argentina to the Streets
When you start your own business, you know: passion for your product is only half the battle. Just as important is organizing your business efficiently – from sales to orders to accounting. This is where the true value of a strong POS system becomes clear. An inspiring example is El Truck de Capucho, a food truck offering Argentine specialties such as empanadas and choripán. Founder Diego Bacau shares in an interview how he and his mother brought their vision of a modern street food concept to life – and how Paymash played a decisive role.
The Story Behind El Truck de Capucho
Some business ideas come from calculation, others from passion. For Diego, it was a mix of both – and a very personal motivation. His mother had worked for many years as a cleaner, but the exhausting commute and her age made the job increasingly difficult.
Diego wanted not only to secure her a better income but also to give her work that truly fulfilled her. Since his mother loved cooking with passion, the idea was quickly born: a food truck with authentic Argentine specialties.
In June, the moment came – El Truck de Capucho hit the road. The goal: to make Argentine street food better known, to combine traditional recipes with modern street food culture, and to bring guests a taste of Argentina.
And this is exactly where Paymash supports them, because organization and smooth processes are the foundation of happy customers.
Why Paymash Was There From the Start
Anyone starting a new business knows the challenges: many moving parts at once, limited resources, and high time pressure. For Diego, it was clear that he needed a POS system that would reduce his workload instead of adding complexity.
His criteria were clearly defined:
- Strong support: quick and competent help when questions arise.
- Ease of use: even for people who are not tech-savvy.
- Fair costs: especially when it comes to transaction fees.
Paymash convinced him on all three points. The support in particular made the difference for him:
“Paymash support is really top-notch. If you have a problem, you usually get a reply the same day, or at the latest the day after. I think that’s great.”
With this reassurance, he was able to fully focus on what really matters: making his guests happy with great food.
Staying Flexible With Multiple Locations
A food truck is mobile and constantly in use at different locations. Sometimes El Truck de Capucho is in the city, sometimes at a festival, or at a corporate event.
Without a flexible POS system, this can quickly get confusing. But with Paymash, Diego always has full control:
- He can manage multiple locations and analyze them separately.
- The analytics show exactly which spot performs best.
- He sees at which times sales are highest.
This allows him to make data-driven decisions and deploy his truck exactly where it will be most successful.
Invoices and Quotes – Professional and Fast
In addition to the daily food truck business, Diego also offers catering. For corporate clients or events, it’s important to receive professional invoices and quotes.
With Paymash, he creates these documents directly in the system. No tedious post-processing, no Excel chaos. Everything runs centrally, simply, and with a professional appearance.
This not only saves valuable time but also leaves a solid impression with business clients.
Self-Ordering as a Booster for Sales and Service
A real highlight in Diego’s use of Paymash is the self-ordering website. It allows his customers to order directly online – either on-site or in advance.
The advantages are obvious:
- Less waiting time: customers don’t have to stand in line but can order conveniently via their smartphone.
- More transparency: all orders flow into the system in one place.
- Higher sales: customers often order more when they can browse the menu at their own pace.
Especially during busy times in the food truck, this makes a huge difference. While others are still taking orders by hand, El Truck de Capucho runs everything digitally, quickly, and without errors.
User-Friendliness That Excites
Introducing new software can sometimes be tedious – complicated interfaces, long training sessions, technical hurdles. But that’s exactly what Diego wanted to avoid.
His impression of Paymash:
“The website is really simple. Everyone basically finds what they need right away. And if not, support is immediately there to help.”
The intuitive design makes it possible for even team members without prior experience to get started right away. No lengthy training, no confusion – instead, a smooth start.
Control Over the Business – Anytime, Anywhere
As both CEO and CFO, Diego wears many hats. That makes it all the more important for him to always have an overview of his business.
With Paymash, he can:
- View sales in real time
- Analyze sales data
- Identify best-selling products
- Compare locations
This knowledge is worth real money. Because only those who know their numbers can grow strategically.
Looking Ahead: Scaling With Paymash
El Truck de Capucho is only at the beginning of its journey. But Diego is already thinking about how to expand – whether with more trucks or even a restaurant.
With Paymash, he is well equipped:
- New locations can be added easily.
- The system grows with the business.
- Analytics help determine where expansion makes sense.
Thus, Paymash evolves from a POS system into a true growth partner.
Conclusion
El Truck de Capucho is more than a food truck – it’s a story of passion, family, and the courage to try something new. But to make this vision a reality, the right tools were also needed.
With Paymash, Diego has found a POS system that supports him in every area: from sales to accounting to customer orders.
If you also want to make your business more efficient, professional, and customer-friendly, then Paymash is the right choice – whether you’re just starting out or already growing.
