A pit stop with a heart: How Auto Bettschen is revolutionising the customer experience with Paymash
Find out how Café Laubfrosch is using Paymash to streamline its checkout processes and focus on what really matters: the customers.
Imagine you drive into a garage to have your tyres changed. Normally, you’d be waiting in a bare room on a plastic chair, flicking through a three-year-old motoring magazine and sipping lukewarm coffee from a vending machine. Not at Auto Bettschen.
Here, you’ll experience what happens when tradition meets genuine innovation and concentrated girl power. In Steffisburg, the family business has taken a bold step: combining classic garage craftsmanship with a stylish café concept called ‘Laubfrosch’. Right at the heart of this digital transformation?
We spoke to the women behind Auto Bettschen to find out how they manage the balancing act between changing tyres and serving ristrettos, and why the right POS system is the key to making it all work.
From Traditional Garage to Modern Experience Center: The Auto Bettschen Story
The story of Auto Bettschen is one of continuity and change. Founded by the grandmother, the business has built a reputation for itself over the decades. But with the arrival of the next generation and the combined ‘girl power’, as they call it in the interview, a breath of fresh air swept through the premises.
The goal was clear: the existing café should not merely be an offshoot of the garage, but a standalone experience centre. Anyone visiting Auto Bettschen today can fill up, shop, enjoy a coffee and have their tyres changed all at the same time. However, this holistic approach requires processes that mesh seamlessly behind the scenes.
“What sets us apart is the experience you can have on the premises. Our standard is high quality – everywhere.”
To meet this quality standard, it quickly became clear that the old methods had had their day. A new, modern till system was needed.
Why Paymash? Navigating the jungle of providers
If, as an entrepreneur, you’re tackling the digitalisation of your till processes for the first time, you’re faced with a vast array of options. For the team at Auto Bettschen, the topic of till systems was completely new territory.
They were looking for a solution that not only had all the technical capabilities but would also guide them through the process. During the selection process, they contacted various providers – including well-known names such as Orderbird. But what they experienced there was sobering:
- Long waits for a response.
- Vague answers that suggested the specific questions hadn’t even been read properly.
- A feeling of ‘you’re just a number’.
The key difference wasn’t just the price, but the personal touch and speed. Paymash responded to our enquiry in record time. The team at Auto Bettschen were amazed: “We were genuinely astonished, because we hadn’t expected it.”
Support as a key to success: when you need help, it has to be there
Digitalisation often sounds simple, but it can be tricky in day-to-day practice. When you switch your processes from analogue to digital, you may know your workflows inside out, but you might not know how best to map them out in software.
The team at Auto Bettschen summed it up perfectly: “If you don’t get the help, you’re lost.” Paymash scored highly here in a direct “head-to-head” with other providers. Whilst others may have been similarly equipped technically, Paymash’s support was the deciding factor. The ability to ask specific questions and receive genuine, well-informed answers tipped the balance in favour of working with them.
Flexibility for the ‘Leaf Frog’ and the rooftop
The “Laub-Frosch” café is at the heart of the new concept. This is where Paymash really comes into its own. The system plays a central role in all back-of-house operations. The following functions were particularly important:
- Customised table selection: Whether in the cosy indoor area or on the airy rooftop terrace – the staff always know exactly which guest is sitting where.
- Menu management: Products and menus can be easily created and customised.
- Adaptability: As the project is constantly growing and evolving, the system couldn’t be rigid. Paymash offers the flexibility that a young, dynamic concept needs.
Connectivity: More than just a cash register
A modern POS system in 2026 is no longer a standalone device. It is the nerve centre of your business. The team at Auto Bettschen were fascinated by the possibilities offered by Paymash:
- QR code integration: For quick ordering and modern payment processing.
- Voucher systems: An important tool for customer loyalty, seamlessly integrated into Paymash.
- Website integration: According to Auto Bettschen, Paymash has a “huge advantage” in this area. Linking a physical shop with a digital presence is no longer a luxury, but a necessity.
Harnessing synergies: the site as a holistic experience
What can other businesses learn from Auto Bettschen? It is the courage to harness synergies. Thanks to Paymash, the team is able to refocus on what really matters: the customer.
Whilst the wheel change is being carried out professionally in the garage, the Paymash system in the café ensures that orders are taken accurately, the bill is calculated correctly and vouchers are redeemed without any issues. This professionalism behind the scenes massively enhances the quality perceived by the customer.
Conclusion: Your partner for the future
The story of Auto Bettschen clearly demonstrates that choosing the right POS system is a strategic decision. It’s not just about hardware or software. It’s about finding a partner who understands how your business works and who’s there for you when you need them most.
If, like Auto Bettschen, you want to take the next step, digitise your business or are looking for a flexible solution for the hospitality and retail sectors, then Paymash is here for you. We offer not only the technology but also the support you need to succeed.
Are you ready to put your business in the fast lane?
As Auto Bettschen shows, with the right partner by your side, the path to digitalisation is not an obstacle course but a catalyst for your growth. Harness the power of women, the drive for innovation and the right tools to delight your customers.
