Why Not Bar in Zug, Switzerland, with its outdoor courtyard garden for events and gatherings Find out how Paymash helps Why Not in Zug with seamless payment processing and impresses international customers. A success story from the Swiss restaurant scene.
In the picturesque Old Town of Zug, Why Not has established itself as a popular meeting spot. A bar known not only for its international beer selection but also for its seamless service. Behind the scenes, an indispensable partner contributes significantly to this success: Paymash. We spoke with Markus Profos, co-owner and managing director of Why Not, to learn more about his experience with our POS system.
A Bar for All Zug Residents - and Beyond
The vision behind Why Not was clear from the start: to create a bar by Zug locals for Zug citizens, expats, and all visitors to the region. “When we opened Why Not in 2020, right in the middle of the COVID-19 crisis, we were of course met with a bit of skepticism,” Profos recalls. But the courage paid off. Today, Why Not is a thriving “meet-and-greet bar” that brings together people of all ages and backgrounds.
The concept is versatile: on one hand, the establishment functions as a classic bar with an impressive selection of beers from around the world—an assortment that draws guests even from outside the canton. On the other hand, Why Not has also become established as a sports bar. With three screens, all major sporting events can be shown, with local ice hockey club EVZ and FC Luzern matches generating particularly emotional atmospheres.
An additional highlight is the “beautiful little garden” in the courtyard of Zug’s Old Town, which can be used for small and larger celebrations. “We are certainly ideal for groups from 6 to 20 people or even more,” Profos explains. Another advantage is: “We are also the bar that is allowed to stay open the latest in Zug’s Old Town.”
The Indispensable Role of the POS System
In gastronomy, a reliable POS system is the foundation for efficient operations. For Why Not, choosing the right system was therefore of crucial importance. The solution was found in Paymash, a system specially developed for the needs of the gastronomy industry.
“We work with a small iPad running a program that is very specifically programmed for hospitality. And of course with the most modern credit card terminal,” Profos describes the technical setup. This combination offers the team exactly the functionality it needs for daily operations.
The Paymash Advantages in Multicultural Zug
Especially in a city like Zug, which has a high proportion of international residents and business travelers, flexibility in payment methods is crucial. This is where Paymash plays to its strengths.
“Primarily, of course, that various credit cards can be processed through Paymash. It’s not like there’s only one credit card. You can load multiple credit cards,” Profos explains the main advantage. “That is particularly important in Zug with all the expats who come with the most varied international cards.”
This versatility in payment processing is a decisive business advantage for Why Not: “And because Paymash is such an important tool for us, our customers can always settle via expense cards and, of course, private cards. And since it works so wonderfully reliably, we never have a problem with people being unable to pay here.”
Speed and Ease of Use in a Hectic Bar Operation
In addition to reliability in processing various payment methods, two other factors were especially important for Why Not: ease of use and system speed.
“Primarily, of course, that it is relatively easy to use. It’s quick and fast so that the customer doesn’t have to wait forever to finally get their bill or a copy,” emphasizes Profos. In the hospitality industry, the time factor plays a crucial role: “In hospitality, when the guest leaves and pays, it should go quickly, otherwise they become impatient and might miss public transportation at the end.”
The intuitive user interface of Paymash enables Why Not’s staff to work efficiently even during peak times and to serve customers quickly. This contributes significantly to the positive overall experience of guests and ensures smooth operations in daily business.
Service That Convinces
Another aspect that Markus Profos particularly appreciates about Paymash is the reliable customer service. On the few occasions when support was needed, the Paymash team was able to help quickly and competently.
“The service—when we had a problem, for example, swapping a device, or ordering all the receipt rolls—went very smoothly,” Profos reports with satisfaction. “It is fast and, most likely, very competently advised and executed when we had a concern.”
This experience underscores an important aspect of our philosophy at Paymash: we see ourselves not only as a software provider but as a partner that supports hospitality businesses in their daily operations. This also includes responding quickly and solution-orientedly when questions or problems arise.
A System That Grows with International Requirements
The situation of Why Not in Zug is exemplary for many modern hospitality businesses: an international clientele with diverse expectations and payment habits meets the necessity to work efficiently and with a customer focus. Paymash was developed precisely to meet these challenges.
Especially in a multicultural environment like Zug, where international business people, expats, and locals come together, flexibility in payment methods is a crucial competitive advantage. With Paymash, establishments like Why Not can ensure that they are prepared for all customer groups.
The Technology Behind the Success
What makes Paymash so particularly effective for establishments like Why Not? The answer lies in the thoughtful combination of hardware and software. The app-based system is specifically designed for the requirements of the gastronomy industry and offers an ideal balance of functionality and user-friendliness.
The integration with state-of-the-art payment terminals enables seamless processing of a wide variety of cards—from local debit cards to international credit cards. This is particularly important for businesses with an international clientele, as Markus Profos confirms: “And because Paymash is such an important tool for us, our customers can always settle via expense cards and, of course, private cards.”
In addition, the system offers comprehensive features for inventory management, report generation, and sales data analysis. These tools help restaurateurs like Markus optimize their business and make informed decisions.
Shaping the Future Together
The success story of Why Not in Zug shows how important the choice of the right POS system can be for the success of a hospitality business. With Paymash, Markus Profos has found a partner that understands and reliably meets the specific requirements of his establishment.
We at Paymash are proud to be part of this success story and will continue to work on continuously improving our solutions and adapting to the evolving needs of the hospitality industry.
Would you like to learn more about how Paymash can help your business as well? Contact us for a personalized consultation or a no-obligation demonstration of our system. Together, we will find the perfect solution for your requirements.
About Why Not
Why Not in Zug is an established meet-and-greet and sports bar in Zug’s Old Town. Known for its international beer selection, cozy courtyard garden, and live sports broadcasts, the venue has become a popular meeting point for locals and expats since opening in 2020. As the bar with the longest opening hours in Zug’s Old Town, Why Not offers a unique place for gatherings, sporting excitement, and culinary enjoyment.